Elgis is from Imishly region of Azerbaijan. He was born in 1979. He moved to Baku and started a small business on his own. He rents a booth in an underground passage and sells men's shoes. He buys his inventory at Airport market, which is famous for selling shoes wholesale. The business is running well but Elgiz wants to expand it to include shoes for the winter season and increase variety. For this purpose, he applied to Normicro (Baku branch) for a loan of $1200.