Joanes A. O. is thirty one years old, is married and has three children. His business is located at Oile market, a busy market with many people doing the same business as him. Oile is in Kisumu city where the inhabitants are the Luo people.
Joanes has been operating his business of selling secondhand books for the last six years. He sells his books to college students, high school pupils, and parents of school-going children. His major challenges are inadequate capital, harassment by the local government and, of course, so many other people doing the same business as him.
Joanes is using the loan to buy a stock of books and he dreams of having a bookshop in town and hopes to be the leading book seller in Kisumu town. He is a hardworking and honest go-getter.