Joyce Wanjiru is a 57 year old married lady. She is a farmer and sells food items (vegetables, potatoes) and plastic items (bowls, cups, plates) in her retail shop, which is her primary business. She has been running the shop for about ten years and she earns a profit of about 20,000 Kenya shillings per month. Her customers are average income earners. In the picture we can see her with the secondary income base, which is her dairy cow whereby she also sells milk to her neighbours.
She is among the founding members of her borrowing group and this will be Joyce's fourth loan with KADET. She wants to use the loan to buy additional food items and plastic containers to sell to customers in her retail shop.
She hopes to expand to a general shop that includes selling hardware and to manage a bigger farm with about eight cows to maximize her income opportunities.
About VisionFund Kenya
VisionFund Kenya is dedicated to economically empowering its clients by providing financial services to improve living conditions of micro-entrepreneurs and their children across Kenya. VisionFund Kenya is the microfinance subsidiary of World Vision Kenya. Obtain more information on VisionFund Kenya from its website.