Wycliff is 35 years old and married with a two-year-old daughter store and sells vegetables, onions, cereals and potatoes to walk-ins and local residents He owns the Benta Groceries dents. He has been in this business for the last six years. His business challenges are strong competition from similar business and decreased demand from his customers due to their low incomes. He is using the loan of 50,000 KES to buy cereals, onions, potatoes, fruits and vegetables. He is looking forward to becoming the major distributor of foodstuff in his area. Wycliff describes himself as ambitious, social and hardworking.