Leticia is a married woman who has been in business for about 18 months. She has a daughter in nursery school and eight dependents. Leticia owns a kiosk at the central market in Bo where she sells cosmetics and African dresses for women. Prior to setting up her own business, Leticia was in hotel management, but then resigned as the salary she was earning was meager.
Leticia hopes to use the loan to purchase additional cosmetics and African dresses for her kiosk, and the proceeds will be used partly to secure a plot of land and later build a house. She spends her entire time at her business.
About the Association or Rural Development
The Association for Rural Development (ARD) is one of the leading microfinance institutions in Sierra Leone. Established in 1989, ARD has offered individual and group loans to support small-scale businesses across the country for two decades. You can learn more about ARD on its partner profile page, support the organization and its staff by joining the ARD lending team, or lend to another one of its borrowers currently raising funds on Kiva.