Isabella is a very strong lady and is the bread winner for her family. She is married with five children (three girls and two boys), and her husband is unemployed.
Isabella was a farmer before she ventured into the cereal business. She has been in this business for 23 years now, and wants to expand in order to be able to meet her huge financial obligations. She wants to borrow KES 50,000 to increase her inventory of cereals. She operates in a market where she has rented a stand. Her major challenge is that she operates alone, and it's tough.
Her dream is to see her kids get the best education. Five years from now, she wants to run a wholesale store. She describes herself as a hardworking person.