Heradia has been married for 20 years. She is 46 years old and has three children.
Heradia sells groceries. Also, along with her husband, she transport passengers and cargo in her family's large truck. She began selling groceries in San Pedro market eight years ago, and she is still selling there today. Heradia began working when she was a little girl in Potosi and moved to the municipality of Buena Vista, Cochabamba when she became an adult. She travels with her husband when he transports cargo and passengers in his truck.
Heradia plans to use this loan to purchase more merchandise for her grocery business in the San Pedro D. Buena Vista market. Providing more merchandise will help Heradia to increase her earnings so that she can remodel her home and fund her childrens' studies. Her two oldest children are currently finishing high school. Heredia hopes she will be able to offer her youngest child, who is just one year old, a very comfortable future, and she hopes that he can always be able to rely on her.
CIDRE is a Bolivian microfinance institution with a strong social commitment to the community. It works to provide quality financial services to rural and peri-urban borrowers, focusing primarily on agricultural loans for dairy farmers and micro-enterprises. CIDRE targets segments of the population that have not traditionally had access to credit, and invests in much-needed community development projects. It is currently working with coca farmers in the Chapare region to replace coca with less controversial crops. Get more involved by joining the Friends of CIDRE lending team.