“Do your best to succeed” is a word of encouragement shared by Mrs. Jona J., a loving wife of Mr. Edgar J. Sr. They live happily with their three children at Brgy. Poblacion, Diadi, Nueva Vizcaya. Being a parent, they have a great ambition for their children; they want them to become successful someday so that they will be the ones to help them when they get older. Despite the hardships and difficulties in life, they are striving hard to earn a living and support the children's education.
Due to lack of job opportunities, they help each other cultivate their farm lots by planting rice, vegetables and fruit. Furthermore, Mrs. Jona sells groceries, fruits and vegetables in their village. Since she has a small amount of capital, she can only acquire a few items and can only earn a small income. Due to high cost of commodities and school expenditures, she needs to earn more income to meet their daily needs. Hence, she wants to borrow PHP5,000 additional capital from KIVA lenders to acquire additional items for her business. She hopes that with this financial assistance, she can improve her business and increase her income to support the schooling of their children.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.