Joe’s car accessory business is art in motion. He invented custom external car covers made from unique patterns of faux fur. As an artist he pays attention to detail and has spent countless hours developing his product. His products are very unique.
A few years ago, Joe came to ACCION USA for a loan to create his website. Recently he has requested a loan to purchase more faux fur and to invest money in advertising. His best advertisement is his own car, which he proudly cruises all over New York City and occasionally takes to other cities. The design is “loud” he says, “people are forced to love it or hate it, but at least it wakes them up”.
Joe already has plans for his next loan. He would like to grow his business through high profile advertising.