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Mercedes

Mercedes is married to Dario Farina and they have two children. Dario works as a taxi driver. Her salon is located in the center of the city of Caacupe, where there are 5 other beauty salons. Mercedes notes that there is a lot of competition in the area, which is why she wants to modernize her salon as much as possible to attract new clients as well as continue with her regular clients. She uses various strategies to attract new business, including promotions she launches every season. She has invested the loans she has received in furniture for the salon.



Mercedes and Dario are grateful for the ongoing support that Fundacion Paraguaya provides for their small business, and they hope to continue receiving help from the institution.

View original language description ↓
Mercedes esta casada con Darío Fariña, quien se desempeña como taxista, y ellos tienen 2 hijos. El negocio lo tiene en el centro mismo de la ciudad de Caacupé y el servicio de la peluquería lo realiza con 5 peluqueras más.

Mercedes comenta que en la zona hay mucha competencia debido a eso ella desea modernizar al máximo su local y también por que trajo peluqueras de la competencia y estas traen consigo sus propia clientela.
Los préstamos otorgados por la Fundación Paraguaya lo invirtieron en la compra de muebles para su peluquería.

Comenta también que utiliza todo tipo de estrategias para atraer nuevos clientes, resalta que en todas las temporadas del año ella lanza promociones, para así atraer más clientes.

Mercedes y Darío manifiestan su agradecimiento por el apoyo constante que le brinda la Fundación Paraguaya para el fortalecimiento de su microempresa, y a la vez espera contar siempre con la ayuda recibida de la institución.

Additional Information

About Fundación Paraguaya

Fundación Paraguaya is a financially self-sustaining social enterprise that promotes entrepreneurship in urban and rural areas through microfinance, education programs, and more. Its focus on agriculture has helped many farmers boost their crop yields. And a number of other borrowers have taken out loans to start and grow social businesses that have helped deliver eyeglasses, medicines and other helpful services in their local communities.

About Paraguay

  • $4,555
    Average annual income
  • 57
    View loans »
    Paraguay Loans Fundraising
  • $28,922,650
    Funds lent in using Kiva
  • 5,040.0
    Paraguay Guarani (PYG) = $1 USD

Success!! The loan was 100% repaid

A loan of $1,000 helped Mercedes to purchase new furniture for her beauty salon.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Apr 30, 2009
Listed
Jun 2, 2009
Currency Exchange Loss:
Covered
Ended:
May 15, 2010